Wisepreneurs Newsletter A weekly email on marketing, expertise, and building a professional practice on your own terms. Practical, brief, and written for people who value their time.
For Independent Professionals Building Practice on Their Own Terms
Alison Grade wrote The Freelance Bible, published by Penguin, drawing on years as a freelancer and producer in film and TV alongside running her own motorbike training company. She covers the practical mechanics of starting and running a freelance business: pricing, finding clients, managing the feast-famine cycle, and the mindset shifts that separate freelancers who build lasting practices from those who drift between gigs. Her own career path — from creative production to teaching to entrepreneurship — demonstrates that freelance skills are portable across industries, and that the principles of running a sustainable independent practice apply whether you are on a film set or a training course. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.
