Alison Grade

Alison Grade wrote The Freelance Bible, published by Penguin, drawing on years as a freelancer and producer in film and TV alongside running her own motorbike training company. She covers the practical mechanics of starting and running a freelance business: pricing, finding clients, managing the feast-famine cycle, and the mindset shifts that separate freelancers who build lasting practices from those who drift between gigs. Her own career path — from creative production to teaching to entrepreneurship — demonstrates that freelance skills are portable across industries, and that the principles of running a sustainable independent practice apply whether you are on a film set or a training course. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.