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June 4, 2026
Successful independent consulting depends on understanding your expertise and choosing the right consulting role for each engagement. Johanna Rothman, independent consultant since 1994 and author of 21 books including Successful Independent Consulting, uses the Consulting Role Grid from Champion, Kiel and McLendon (1990) to draw a sharp distinction between consultants and contractors: hands-on experts who take no responsibility for client growth are really contractors, not consultants. For experienced professionals building independent practice, this episode maps the practical mechanics of moving from hands-on work to trusted advisor engagements, structuring project-based pricing, and using content marketing through speaking and writing to attract clients who value what you know. Johanna argues that the brand new thing is usually a tactic, not a principle, and that a consultant's real value lies in framing problems and converging on unique solutions, not in processing speed or informa…