Sustainable Business Foundations Episodes

Alex Hayes, president of Boost Pricing, says independent professionals undercharge from fear of losing the relationship. She trains sales teams to win deals at higher prices and hold that price. In this episode she names why solo practitioners cave — discounting as the easiest lever, scope creep as a need for approval, and charging by the hour punishing you for getting better — and gives a practice of one a written scope, a pay-myself number, and the top three objections to prepare for. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.

Sarah Duran is a fractional COO who helps solo business owners extract their business from their own head and turn it into systems that actually work. She never planned to run her own business — she watched her parents do it and wanted none of the employee-shaped stress — but ten years in, she has built a practice she runs in under 40 hours a week and helps other solos do the same. This conversation covers the six-point audit framework she uses, why most capacity problems are actually clients-and-services problems in disguise, and what she means when she says the business advice that got you to six figures will bankrupt you at seven. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.