Wisepreneurs Podcast

Annette Densham

Annette Densham Profile Photo

Storyteller & Wordsmith | MC | Comedian | 2024 Telstra Best of Business Awards Accelerating Women Winner Queensland

From her first foray into journalism at age 15, Annette Densham was hooked on sharing other people’s stories. A weaver of words and a hoarder of knowledge, Annette has written copy for websites, speeches, marketing, and presentations on topics ranging from forklifts to tax, theatre lights and sport, senior issues, and health. She knows what makes news intriguing and interesting.

With a 30-plus-year career in newspapers—The Australian, Financial Review, and Daily Telegraph—magazines (print and digital), and corporate communications, this ex-journalist now uses her skills to teach small business people how to use their stories to connect with the world and build influential brands.

Annettes' work to create award-winning entries and leverage them with media and publicity has been recognised with national and international business and PR awards. She believes everyone can use their award story to connect with the media and beyond, and she’s proved this by helping her clients secure over $4 million in free advertising through mainstream media.

Annette is also a stand-up comedian, and as an author, trainer, mentor and speaker, she weaves her story magic everywhere.

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June 13, 2024

Annette Densham Business Awards and Storytelling: How Audacious Agency Builds Professional Visibility

Annette Densham co-founded the Audacious Agency to help business owners use storytelling and business awards as practical visibility strategies, drawing on her background in journalism and PR. She explains how business award submissions work as a structured approach to professional visibility rather than just a trophy exercise. The process of identifying the right award, crafting a narrative from your real business experience, and submitting it actually clarifies your own professional story in ways most marketing exercises do not. She argues that personal branding built through earned recognition carries more weight than self-promotion, and that awards are an underused credibility signal for independent professionals who have done the work but simply never packaged it for external recognition. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.