Wisepreneurs Newsletter A weekly email on marketing, expertise, and building a professional practice on your own terms. Practical, brief, and written for people who value their time.
For Independent Professionals Building Practice on Their Own Terms
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Jon Younger PhD
Coach and advisory board member to a few great young companies
Jon Younger returns to Wisepreneurs for his second appearance, three years after episode 12. Based in New York, Jon has spent decades studying the freelance revolution and the rise of independent work. He is the author of several books on the topic and writes the regular freelance revolution column for Forbes. Jon argues that the future of work is not about whether AI will replace professionals, but about how experienced professionals position what only they bring: pattern recognition built over decades, judgment that cannot be extracted from training data, and the ability to ask the question the client does not know they need answered. The conversation covers the talent and wisdom framework Jon uses to advise experienced independents on staying relevant, why the word "retirement" increasingly does not fit, and the structural shift in how organisations access expertise — moving from full-time hires to fractional engagements. Jon also shares his personal practices for sustaining inte…
