For Independent Professionals Building Practice on Their Own Terms
Wisepreneurs Podcast

Leanne Shelton

Leanne Shelton Profile Photo

Founder of The Human Edge Al Training and Global Al Coach for Marketing

Leanne Shelton is a leading international ChatGPT trainer, keynote speaker, and copywriter who has impacted the marketing and AI landscape.

As the founder of Write Time Marketing, a successful SEO copywriting agency, Leanne has spent over 15 years helping businesses enhance their digital presence through expertly crafted content.

Faced with the challenges of a shifting economic landscape in 2023, Leanne strategically pivoted her business to embrace artificial intelligence, transforming a potential threat into an opportunity.
This bold move positioned her as a go-to expert on AI integration in marketing, leading to numerous speaking engagements at high-profile events, including DigiMarCon Australia and the Robot Love AI Summit.

Leanne's current focus is on educating professionals about the effective use of AI tools like ChatGPT. In February 2024, she launched The AI DIY Club, a platform designed to empower marketers with hands-on training and strategies for leveraging AI in their campaigns.

Her work has been widely recognised, with features in The Australian, ABC News, and LinkedIn Australia's editorial team.

Leanne Shelton's blend of creativity, strategic thinking, and expertise has made her a transformative figure in the marketing industry. She helps businesses navigate the complexities of AI and content creation with confidence and success.

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Aug. 30, 2024

Leanne Shelton AI for Independent Professionals: Keeping the Human Edge

Leanne Shelton ran a copywriting business in Sydney for nearly a decade before AI began eating her pipeline. When prospects started saying 'why would I pay you when ChatGPT is free,' she did not dig in — she pivoted. She founded Human Edge AI Training to teach professionals how to use AI with the human touch, drawing on every lesson from her copywriting career about what makes writing work. Leanne's core argument is that most people use ChatGPT the way they use Google: shout a demand, accept the output. This produces generic, surface-level content that lacks facts, stories, and brand voice. Her method treats AI as an intern who needs a thorough brief: first train it on your business, your audience, and samples of your writing, then have a conversation. She teaches people to say please and thank you, to ask 'is anything unclear?' before generating, and to treat prompting as iterative dialogue rather than a one-shot command. The conversation covers how she built her copywriting busine…