For Independent Professionals Building Practice on Their Own Terms
Wisepreneurs Podcast

Michael Zipursky

Michael Zipursky Profile Photo

Co-founder, Consulting Success; consultant coach; author

Michael Zipursky is the co-founder of Consulting Success and one of the most experienced coaches working with independent consultants globally.

Over 17 years, he and his brother Sam have coached more than 1,300 consultants across 75 industries, helping them build practices grounded in relationships and conversations rather than marketing systems.

Michael's approach to consulting was shaped by his early career in Japan, where he spent 25 years building business relationships through immersion in Japanese culture. That experience, working with organisations including Panasonic, Dow Jones, and Sumitomo, taught him that consulting success comes from genuine curiosity and sustained relational investment rather than credentials or tactical marketing.

He is the author of Consulting Success and The Elite Consulting Mind, and created the Clarity Coaching Program for consultants seeking to move beyond sporadic referrals to systematic practice growth. His frameworks address ideal client clarity, value-based pricing, and the mindset shifts required for the corporate to independent consulting transition. Based in West Vancouver, Canada.

86
March 12, 2026

Michael Zipursky Consulting Success: Why Conversations Beat Marketing for Independent Consultants

Michael Zipursky studied 1,300 coaching engagements to show how experienced consultants build expertise-driven practices. Building a consulting practice through relationships and conversations rather than marketing systems requires a specific set of mindset shifts that corporate experience does not prepare you for. For experienced independent professionals navigating this transition, Michael Zipursky maps the precise patterns he has observed across 1,300 coaching engagements in 75 industri...