Sue Ellson

Author

Sue Ellson, born in Adelaide and based in Melbourne since 1994, is a highly accomplished professional. Sue has a Bachelor of Business in Administrative Management and is a Member of Golden Key International Honour Society, Melbourne Press Club, Australian Society of Authors, Writers’ Victoria, Small Press Network and Educate Plus. Since completing her degree in 2000, she has been attending between one and four events every week to keep herself up to date.

Sue joined LinkedIn on 21 December 2003, making her one of the first 80,000 people worldwide on the platform. Since 2008, she has been consulting on LinkedIn and has established herself as an Independent LinkedIn Specialist. In 2016, she launched her first three 80,000-word books on LinkedIn, Careers and Business, and Hyper Local Marketing, followed by her fourth book, Gigsters, in 2019 and her fifth book, LinkedIn for me and my career or business in 2023. The last two books were entered in and listed as a finalist in the Australian Career Book Award.

With a diverse background in banking, training, recruitment, HR, marketing, employment, websites, and social media, Sue brings a wealth of expertise to her clients. Her first website, NewcomersNetwork.com, went online in 2001, and she later created CamberwellNetwork.com in 2012 (which ran until 2022) and 120WaysPublishing.com in 2014.

As an Independent LinkedIn Specialist and Career Development Practitioner, Sue provides consulting and training services on LinkedIn, social media, and marketing to individual clients and organizations worldwide. She also offers business consulting services to international clients and dedicates time to regular volunteering.

July 4, 2025

Sue Ellson Starting a Business After 60: LinkedIn, Financial Security, and Career Reinvention

Sue Ellson has worked as an independent consultant since 1994, building a practice around LinkedIn, networking, and low-cost business development. She joined LinkedIn in 2003 and has grown her network to over 26,000 connections and 30,000 followers, all through the policy of connecting with everyone she meets and maintaining those relationships through consistent posting and engagement. Sue explains her Geekster identity — using technology to attract aligned gigs rather than a single career path — and her job for now strategy for maintaining financial security during the transition from employment to independent practice. She argues that the confidence gap is the biggest barrier for professionals considering self-employment, and that a part-time bridge role protects against the psychological spiral that can come from working alone without income certainty. The conversation covers the three networks every professional needs (personal, professional, and community), why word of mouth s…

Guest: Sue Ellson

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March 14, 2024

Sue Ellson LinkedIn Specialist and Gigster: From Corporate Banking to Independent Career

Sue Ellson moved from corporate banking to becoming an independent LinkedIn specialist, author of five books including Gigsters, and a self-described gigster who has built a multi-stranded career across consulting, writing, and professional education. Sue explains how she stays employable and visible as an independent professional through deliberate online presence and continuous learning. The gigster model suits experienced professionals who bring multiple skills rather than a single specialisation — and Sue makes the case that portfolio careers are not a fallback but a deliberate strategy for people who outgrow single-track employment. She shares practical approaches to building professional credibility on LinkedIn and why showing up consistently online is the modern equivalent of a shopfront. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.

Guest: Sue Ellson

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