For Independent Professionals Building Practice on Their Own Terms
Wisepreneurs Podcast

Alisha Hook

Alisha Hook Profile Photo

Talent Strategist & Career Coach | RSCA & IHR Member | Trends-Driven Guidance for Mid-Career Pros & HR Leaders

Alisha Hook is a career coach and fractional talent consultant who founded Your Career Edge after 25 years working in talent acquisition and HR across Australia and the UK. Her career has spanned professional services, healthcare, superannuation, and strata industries, giving her a broad perspective on how organisations identify, attract, and develop talent.

Alisha works with two audiences: employers who need fractional talent capability for surge hiring, candidate journey improvement, or interview process design; and individuals seeking career coaching through transitions, redundancies, career pivots, or internal advancement.

Her distinctive value lies in having worked both sides of the hiring process, from reviewing hundreds of resumes and managing applicant tracking systems to coaching candidates on building professional reputation and mapping career advocates.

She is currently completing her International Coaching Federation (ICF) accreditation through Thought Conductor, adding structured coaching frameworks to her practical talent acquisition experience. Alisha is based in Melbourne and is available for career coaching conversations and fractional talent engagements.

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June 18, 2026

Alisha Hook Career Coaching: Networks and Reputation in a Shifting Job Market

Career coaching for experienced professionals requires understanding what happens on both sides of the hiring process. Alisha Hook spent 25 years in talent acquisition and HR across Australia and the UK before founding Your Career Edge, a consultancy offering fractional talent services and career coaching. For independent professionals and career changers, this episode maps the practical mechanics of navigating a job market that has shifted significantly since the pandemic. Alisha introduces three trends reshaping the employment landscape: job hugging, where employees cling to roles out of fear rather than satisfaction; peek-a-boo jobs, where high applicant volumes cause listings to disappear within days; and anti-perks, the hidden downsides that make otherwise attractive roles problematic. She discusses the growing impact of AI on hiring, including employer hesitation to fill roles and rising distrust as AI-generated resumes become indistinguishable. The conversation covers pra…
Guest: Alisha Hook