For Independent Professionals Building Practice on Their Own Terms
Wisepreneurs Podcast

Johanna Rothman

Johanna Rothman Profile Photo

Expertise in managing product development. I help teams and leaders increase their effectiveness | Author

Johanna Rothman has been an independent consultant since 1994, building a practice around her expertise in management, project management, programme management, and software product development. A prolific writer, she writes daily, across multiple projects and consulting engagements. She is the author of 21 books, including Successful Independent Consulting, Free Your Inner Nonfiction Writer, and the newest: Effective Public Speaking.

Before starting her consulting business, Johanna worked as a software developer, tester, and middle manager. She left her last position because she saw better ways to run projects using incremental delivery methods, but could not persuade her organisation to change. That frustration became the foundation of a 30-year independent practice.

Johanna's consulting work flows across multiple roles, from teaching and coaching to trusted advisor engagements. She uses the Consulting Role Grid from Champion, Kiel and McLendon (1990) to help clients and consultants understand the difference between hands-on contractor work and genuine consulting that serves both results and client growth. She writes two blogs: Managing Product Development on jrothman.com and a personal blog at Creating an Adaptable Life, createadaptablelife.com. She is also active on Mastodon, Blue Sky, LinkedIn, Facebook, and YouTube.

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June 4, 2026

Johanna Rothman Independent Consulting: Principles That Outlast Every Trend

Successful independent consulting depends on understanding your expertise and choosing the right consulting role for each engagement. Johanna Rothman, independent consultant since 1994 and author of 21 books including Successful Independent Consulting, uses the Consulting Role Grid from Champion, Kiel and McLendon (1990) to draw a sharp distinction between consultants and contractors: hands-on experts who take no responsibility for client growth are really contractors, not consultants. For experienced professionals building independent practice, this episode maps the practical mechanics of moving from hands-on work to trusted advisor engagements, structuring project-based pricing, and using content marketing through speaking and writing to attract clients who value what you know. Johanna argues that the brand new thing is usually a tactic, not a principle, and that a consultant's real value lies in framing problems and converging on unique solutions, not in processing speed or informa…