Wisepreneurs Newsletter A weekly email on marketing, expertise, and building a professional practice on your own terms. Practical, brief, and written for people who value their time.
Organic Growth Strategist | Content Strategy, SEO, AI Partner
Liz Micik has spent 28 years working online, most of it on the structural side of websites. She built her first hand-coded page in 1997 and chose marketing over development once JavaScript arrived, a decision that shaped a career translating technical problems into language a business owner can act on.
Her niche became the call companies make when the website itself is the problem: platform migrations, domain moves, sites broken apart or stitched together, the kind of work where a wrong step can cost a business its rankings, its backlinks and its traffic overnight.
She now works on what she calls the agentic web transition, helping businesses make their sites readable and usable by AI agents rather than only by people.
Her framework asks four questions of a site: can an agent find you, understand you, trust you, and use you.
She offers a free Signal Check that shows what the major AI tools currently say about a business, and a 40-checkpoint audit behind it.
Liz runs her practice solo, extended by a named Claude assistant and a set of purpose-built agents.
