Episodes

Kate Toon created Recipe for SEO Success to teach solopreneurs SEO, copywriting, and how to build sustainable online income. With 16 years in business and four podcasts, Kate shares practical frameworks for solopreneurs building visible online presence: why every service business needs a WordPress site they own and control, how SEO works as a long-term discoverability strategy, why personal branding beats hiding behind a company name in a crowded market, and how to keep technology minimal w...

Gill Andrews wrote Making Your Website Work to teach solopreneurs how website copy generates inquiries from the right clients. A conversion copywriter and website consultant based in Germany, Gill works exclusively with English-speaking service providers. The conversation covers what makes website copy generate inquiries rather than just traffic: leading with clarity, relevancy, and value in the first lines of every page; avoiding common design mistakes including slider carousels, centered p...

Fiona Allman-Treen builds business-generating websites using a five-step strategy and ideal client research for solopreneurs. Based in Hastings, UK, Fiona's agency creates custom WordPress and Shopify websites for service businesses and scaling companies. The conversation covers why most websites fail as shop windows rather than business assets, how to define your ideal client using demographics, geographics, and psychographics before touching design, why 100 targeted visitors beats 1,000 un...

Debra Zahay-Blatz taught digital marketing for 25 years at St. Edwards University after 17 years in customer data management. With a Kellogg School of Management MBA and a PhD in customer information management, Debra explains how solopreneurs build sustainable digital marketing strategy. The conversation covers selecting channels based on where customers actually search rather than where you prefer to be, why brand is a promise rather than a logo using William Arruda's framework, Michael Po...

Hazel Edwards OAM wrote 200 books over 50 years sustaining independent professional practice as an Australian authorpreneur. Best known for There's a Hippopotamus on My Roof Eating Cake — now 45 years old and adapted into a film, touring musical, braille, and Auslan — Hazel has sustained a prolific independent writing practice without organisational support, adapting from print to digital across five decades. The conversation covers how creative independence compounds over a lifetime, ...

Anna Molnar helps women entrepreneurs over 50 navigate pricing for freelancers and charge what their expertise is worth. Based in The Hague, she left embassy work at 40 to build an independent coaching practice focused on expertise monetisation for women solopreneurs. She explains why undercharging is the most consistent problem among women entrepreneurs and the connection between professional self-perception and appropriate fees. Wisepreneurs explores how women over 50 monetise expertise and build sustainable solopreneur practice.

Knowledge management tools for independent professionals who need to curate information without burning out. Tomas Baranek is a Czech publisher who rebuilt his working practice around tools like Readwise and Roam Research after experiencing burnout himself. He explains practical approaches to managing knowledge sustainably and why self-care matters for professionals without organisational support systems.

The Indie List is a high-touch marketplace connecting freelance marketing professionals with Irish clients, serving approximately 7,000 independent marketing solopreneurs. Úna shares how she left advertising in 2005 when the industry proved unwelcoming to women with young children, how a LinkedIn post during COVID became a business, and how The Indie List's earn-learn-connect model addresses the isolation, cashflow uncertainty, and admin burden freelancers face working alone. The conversation ...

Melisa Liberman coaches solo consultants to grow their practice using a 14-step roadmap and free IEC Toolkit. (110 chars ✓) An accidental consultant who stayed on at her employer when she moved to Hawaii, Melisa went from Accenture executive to building a coaching practice dedicated to independent consultants. The conversation covers Her four-C framework for building a consulting client base (clients, connections, collaborators, and channel partners), Why experienced professionals consis...

Robert Vlach wrote The Freelance Way and founded Freelancing.eu to help independent professionals develop pricing strategies that match their actual expertise rather than competing on cost. Robert explains how experienced freelancers and consultants can move beyond industry-standard rates to pricing that reflects decades of accumulated skill. He covers the specific challenges independent professionals face in defining their roles, navigating pricing norms that were set for younger or less expe...

From her base in Belgium, Marleen draws on 26 years building HR staffing strategy at Randstad (world number one in staffing services) before launching Nextconomy, an online knowledge platform covering the evolving world of flexible work. She explains why the freelance workforce is growing 6 to 9 percent per year across every professional domain, not just ICT and engineering, and why most organisations still ignore 30 to 40 percent of their actual workforce because contingent talent sits outside...

Michelle Kvello, founder of Lantern Partners and creator of the Corporate to Consultant course, shares what independent professionals need to know about finances when leaving corporate employment to build a solopreneur consulting practice. Drawing from 12 years running her own CFO advisory firm, she explains why most new consultants underprice their services and walks through the financial planning that prevents common mistakes. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.

Sue Ellson moved from corporate banking to becoming an independent LinkedIn specialist, author of five books including Gigsters, and a self-described gigster who has built a multi-stranded career across consulting, writing, and professional education. Sue explains how she stays employable and visible as an independent professional through deliberate online presence and continuous learning. She shares practical strategies for building professional credibility on LinkedIn, why the gigster mo...

Sandra McGuire, founder of Money Wellness, turned two decades of corporate accounting expertise into an independent coaching practice. Her journey from corporate roles to solopreneur practice is itself a case study in expertise monetisation. She explains how unconscious money stories drive adult financial behaviour, covers the 50/30/20 cash flow framework, and addresses financial challenges specific to women including superannuation gaps and why women over 50 are Australia's fastest growing demographic of homeless people. Wisepreneurs explores how women over 50 monetise expertise and build sustainable solopreneur practice.

Charlotta Segerlund-Darnell helps experienced professionals treat psychological wellbeing as something to maintain, not something to fix after it breaks. Based in Stockholm and working with clients worldwide, she is a CBT therapist, behavioural scientist, and mindfulness instructor who calls herself a psychological strength trainer because she wants seeking help for mental health to feel like going to the gym rather than going to hospital. Charlotta covers managing stress as an independent pro...

Paula Ronan helps experienced professionals understand what marketing actually requires when you move from corporate to independent practice. Based in rural Ireland, she made the transition from corporate marketing in London to freelancing and built Ronan Marketing into a consultancy serving Irish businesses. Paula covers the distinct business cultures between corporate London and rural Ireland, why understanding your target market matters more than any marketing tactic, and how to maintain ...

Connie Malamed helps experienced professionals understand how instructional design makes workplace learning actually work. With 25 years in the field, she is the author of Visual Design Solutions and Visual Language for Designers, and runs Mastering Instructional Design and The eLearning Coach. Connie explains the difference between instructional designers and trainers, why most online courses fail to engage learners, and how user experience tools like personas and empathy maps create lear...

Tash Menon Verheul founded MASH, a creative technology company that curates teams of independent professionals across 31 countries for branding and marketing projects. She shares how she built the business from Melbourne with no local network, the referral-only recruitment model, and why demonstrating impact matters more than agency credentials for freelancers going independent.

Valentine Gatard has been an employee for only nine months in her entire life. Based in Paris, she works as a coach, speaker, and podcast host, helping companies and independent professionals rethink their relationship with work. Valentine explains how jazz improvisation shapes her approach to coaching, why freelancing and portfolio careers are reshaping professional identity, and how crafting your own work narrative matters more than following conventional career templates.

Andrea Chase, Canadian entrepreneur and founder of True Marketing Verse, shares how she built expertise across psychology, teaching, hospitality, and sales before channelling it into a digital marketing agency serving women-owned businesses and solopreneurs. She covers the mental stamina required to sustain a business over a decade, her approach to PR without a budget, side hustles as a low-risk entry point, and why the psychology of branding matters as much as technical execution. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.

Tracy Enos, LinkedIn consultant and founder of a Kansas City-based consultancy, shares how solopreneurs and independent professionals use LinkedIn to find clients, build referral networks, and grow a sustainable business without a website. She explains her HEAT system (Human, Expertise, Authority, Trust), the Social Selling Index, and when Sales Navigator is worth the investment. The conversation includes the story of Bob Lovely, who built a six-figure practice using only LinkedIn articles and Gmail. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.

Amanda Reeves has worked in administrative support for over 40 years, building an independent practice in Melbourne entirely through referrals. She provides executive-level support to solopreneurs and independent consultants, from annual reports and conference materials to websites and social media. Amanda explains how she built a freelance practice without marketing, the practical realities of freelancing after 50, and how one client recommendation led to international work in Switzerland.

Terri Connellan helps experienced women professionals navigate career independence through self-leadership, creativity, and psychological type awareness. After 30 years in TAFE, she trained as a life transition coach, wrote Wholehearted: Self-leadership for Women in Transition, and built an independent practice around creativity and writing. She explains why wholehearted living means designing work around what fulfils you rather than what you are qualified for. Wisepreneurs explores how women over 50 monetise expertise and build sustainable solopreneur practice.

Meredith Fuller OAM about the award-winning documentary, 'Home Truths', which focuses on domestic violence and is co-produced by Lesley Coleman & Rod Winning. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Subscribe for new episodes.