Lisa-Marie Cabrelli Professional Reinvention: Corporate to Career Independence
Lisa-Marie Cabrelli turned corporate expertise into a location-independent eCommerce company in 2006, starting with $500 and a book on building a Yahoo Store, then retiring young when she sold the multi-million dollar business. She built it through early Google SEO, identifying an underserved niche in American Girl doll accessories, drawing on her corporate background as a business systems analyst to develop a process engineering approach for solopreneurs. The conversation also covers her seven published novels, PhD in Literature, and coaching work helping women start location-independent businesses.
Wisepreneurs explores how women over 50 monetise expertise and build sustainable solopreneur practice.
Lisa-Marie Cabrelli turned corporate expertise into a location-independent eCommerce company in 2006, starting with $500 and a book on building a Yahoo Store, then retiring young when she sold it.
From 2008 she spread her time between homes in The Bahamas, Italy, Scotland, and US.
We talk about a range of topics, her business, her novels, her PhD in Literature and her course on Magical Academic Note Taking, which is where I came across Lisa.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Lisa-Marie Cabrelli Amazon Author Page
Lisa-Marie Cabrelli on Goodreads
Instagram https://www.instagram.com/laptoplifelisa/
Lisa's Novels https://www.amazon.com/Books-Lisa-Marie-Cabrelli/
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
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00] my one thing is producing. So it doesn't matter what area you produce in, you just are a producer. So anyway, that was a really long introduction. Sorry about that. But you said, tell me from the beginning. Okay. How can I tell you from the beginning of fit that all in? So that's my life story in a nutshell.
Nigel Rawlins: That's fantastic, that's how I came across Roam Research. So I was going to get you to explain it, but the interesting thing is you've had a, a business background. And the other interesting thing is you started off as an actress and then went into business, working for other businesses, then working for yourself and then growing that business. But the thing I've noticed about you, because I've been doing your Magical, Academic Roam Writing Course, which I've found fabulous because I've done a lot of Roam courses, but your one was the most practical. Now a lot of people probably listening to this are wondering what the hell is Roam Research? So maybe we better deal with that. And then we'll talk about some of the other things. So what is Roam Research to you? How did you find it? So I would say that Roam Research is a tool [00:10:00] that supports your brain. like I was saying in the introductory part is, I have a lot, I do a lot of thinking, perhaps too much, and I always try and have notes on what I'm researching, what I'm thinking about, what I'm developing. And I used Evernote for a very long time, probably since it came out. And what I found was is that my notes went in. But I couldn't get them back out again. Roam Research is a tool that allows you to link all of your thoughts together. Exactly. Like I was thinking when I proposed it to this software developers, link all of your thoughts together so that when you are ready to think about something it's really easy to draw all those thoughts and all of your notes and everything you'd worked on back out as though you were digging in your brain and you can start immediately because everything is there in front of you. You don't have to spend, weeks digging through Evernote and rereading everything you've done before. The key to what makes Roam [00:11:00] Research brilliant is the connections. You can connect every single thing that you think, to everything you've thought before. And so it's really easy to, basically mimic the way your brain works with a piece of software. And the way we bring it out is we do a search. You can search for keywords, or you can search for a word and it finds it. but that's why I loved your program. I did a whole lot of Roam Research training with all the different people. But yours was the most practical. what I noticed about yours is, and it, and I think it comes through from your software background and running a business. You have systems in place and process in place, and it's very obvious that you think things through and as a result, the things you produce are very practical. Lisa-Marie Cabrelli:Good. I'm glad that you found them that way. That's really good. I love to hear people who enjoy the course.
Nigel Rawlins: I'd highly recommend it. The people I generally work with, tend to be experts in their field. They've spent many years building up their expertise. To market themselves, [00:12:00] as they're older, they need to take notes, write blog articles, or create content or create social media . But again, like you said, with most academics, they have piles of paper and,highlights. So Roam is one way that they can do that. Now I did notice that you're putting together a program, probably for entrepreneurs. Was that the case? Lisa-Marie Cabrelli: I need to make some decisions on what next for me. And I will continue with my creative writing. I really enjoy, writing books. and so I'll continue to write novels, but at the same time, I think I'm going to start, developing courses for other areas of Roam Research, including, for,management really, cause I have a huge, ultimate life planning course that I used to teach that,is really fun and would work really well on Roam, and also for, entrepreneurs. So I have some other business courses that would work really well on Roam and also for creative writing. So the thing is that a lot of people, when they're teaching Roam, they're specifically just teaching how to [00:13:00] use Roam. There's few that teach it for a specific subject. Lucas, does, he teaches his Cite to Write for academics, which is also another really good academic course worth taking. But I think that there is space in the Roam Research user base to also have courses for specific results that include more than just you as using Roam, but include tools and skills, that are part of the particular,subject area that you're teaching in. So like my academic course, which doesn't just teach how to use Roam, it teaches how to get from A to B to finish a paper. I would do the same for business and for creative writing.
Nigel Rawlins: That's what I liked about your processes, because if we're talking about how do you market, how do you think about your revenue? How do you think about selling. How do you think about business and things like that? I think that will be very exciting if you put that together because I understand the frameworks. Now, one of the things we were having a chat before we started was making choices and you were discussing how you actively choose. Could you tell us something more [00:14:00] about how you have choice and choosing comes into your life? Lisa-Marie Cabrelli: Like I said, I have a course, that I haven't taught in a while, but I used to teach quite frequently called Ultimate Life Planning. And, it's for folks who want a process for life, Who say I have goals? I kinda think I have goals, but I never seem to get anywhere and I never seem to, to move forward , or I'm stuck, A lot of people get stuck in life. and so as part of the Ultimate Life Course, I talk about being a choice agent, and how your first job in life is to teach yourself how to choose That most of us live our lives being extremely reactive. So we have a life prescribed for us or a life that we expect. And so instead of actively going out there and deciding what we want out of life, we just accept what comes our way and we don't recognize, that for the most part. obviously there's folks who aren't as lucky as we are, but for the most [00:15:00] part, every single day, we have choices that we can make that will shift the track of our life. And I always say that choice creates change and it's change that creates opportunity. So many people are afraid of change and because they're afraid of change, they won't make choices. And because they won't make choices, they won't make change and they won't get any opportunities. So it's like this line that you need to follow and you need to start with making active choices. So I actually have exercises and things that I teach people to say here, recognize that you have choices every day, because a lot of people don't even recognize that. They just think, no, I don't have any choice. This is the way I have to live my day. I have a job. I have children, I have a house, I have a mortgage, I have to do all these things. And so we do exercises to teach people, no, you are the one who are making these choices, even if you're not making choices, you're making choices. So choice agency is one of [00:16:00] the things that I think is very important.
Nigel Rawlins: No, I totally agree there because I'm thinking well with the people I tend to work with, they are older often, they're 60 years old or, and, they have to make a choice about their lifestyle. And I would never recommend to anyone, 60 years of age to go into business full time. It'd be nice to have some choice about lifestyle they'd like to have, because at 60 you may have grandchildren or you may have children, or you may not. and you may want to travel. You may want to read books or write books as well as, make an income, which is the whole idea of self-employment. You mentioned before we started this, that you also did some coaching with, was that for entrepreneurs? Lisa-Marie Cabrelli: That's right? Yeah. when I was, when I had my business, I started to get a lot of other women, who were. in either in corporate business or in a job and wanted to do their own thing, to have kind of the same lifestyle that I had, which was a very free lifestyle, completely in control of my time, completely in control [00:17:00] of my home life. And so a lot of people started to notice. At the time we had decided, this was about two years after my business took off. We had decided that we wanted a big change and so we moved to The Bahamas. And so we lived in The Bahamas for five years and it was during my time in The Bahamas that people were like, wait a minute, how do you live in The Bahamas? How is this possible for you? And so they said, my friend is really interested in what you're doing, can you teach her? Can you do this? Can you do that? And so I started just having conversations with women, trying to help them, start their own thing. And then, after a while I thought, these there, they kept referring more and more people to me and it started taking up more and more time. And so I thought, I'm going to take a,I'm good at this business stuff. I know how to teach women how to do the business, but, it's actually true that the business is completely, incorporated with life. And so I went and took a life coaching course to make sure I had the skills. I felt I [00:18:00] shouldn't really be teaching women how to start their own business unless I can help them with the other things that keep coming up, which are all related to, being a mother, being a wife, having commitments, having responsibilities. So I took a life coaching course and after I took the life coaching course, I started to actually coach laptop life coaching, grab your laptop, get a life, kind of thing. And, that was really fun. I did that for a long time, but it does take up a lot of time and it is a huge responsibility. I tend to feel extremely responsible for the women that I'm coaching. And, so whether they do well or don't do well, I take it really to heart. So I decided to take a break from that for awhile. No, that's great. So what were some of the things you'd recommend to women? Were they are different ages, young or old? All different ages. As you can imagine, the most of my coaching was based on process. I think that, what happens is if you don't come from a process engineering [00:19:00] background and you're going into something as, wide ranging as skills that a business needs. You need to understand how to implement processes to make sure that you can make the most of your time and your money. So I taught them how to save time and money and build processes. And then under that, I told them the basics of, building a brand, how to do marketing, your customer neighborhood, I have just tons and tons of, business coaching stuff. But basically I think the most effective thing for people was process because process doesn't only help you in your business life, and it also helps you in your personal life as well.
Nigel Rawlins: And again, that's what I see in your course. It just stood out that you thought about everything. And I think that's one of the things I see out there with younger people who talk about business it's only surface level, whereas, and I think you're doing your PhD. I'm assuming it helps you to think more deeply about things and to reflect on things. And I think that's a thing that comes with age, [00:20:00] that we can actually see that. And that's what I saw straight away in your course is the processes. I was very impressed. Now one of the things I saw on your website is angel investing. Are you doing any angel investing? Lisa-Marie Cabrelli:Sometimes, and it's usually extremely personal to me. My husband and I have supported, because of,the sale of my business. We have had the opportunity to support some other folks in their business endeavors. Some have worked, some have not worked. but yes, if I feel very personally committed to a business idea, I will actually step in as an angel investor. I usually require that, I have some kind of involvement as well in terms of, just coaching or board membership or things like that.
Nigel Rawlins: No, I thought that was interesting. So how do you come across some of the things you're interested in, is it just by chance? Lisa-Marie Cabrelli: Yeah, by chance. And also, I work for, an incubator as well, here in Scotland. And so sometimes there are folks that come through the incubator. As a coach I work at the incubator, [00:21:00] and, as just an on a volunteer basis. Sometimes there are folks that come through the incubator,that I target. And also sometimes are just folks that, that come to me. I'm interested in bootstrapped businesses. I am not interested in businesses that need big, huge funding. I'm not, I, it's not interesting to me. When I sold my business, I didn't have any debt and I owned it 100 percent. And that was the way that I could retire. A lot of people once they start a business, they want to go out and get millions of dollars and they want to buy desks and they want to, buy computers and hire people. And I'm not interested in that. And I actually that's not my skillset.
Nigel Rawlins: That's the thing from, from the Americans. We always sorta hear them raising capital and venture funds. And we're wondering what's going on there because most of mine are just self-employed they work for themselves and maybe they'll have some subcontractors. And that's what a lot of us do we want to say stay small. And yet they funded themselves. And that's the big choice they make. So [00:22:00] what you're talking about, bootstrapping, that means they put in the work themselves and they may have a little bit of money. And I think that's probably the best businesses and I think brings a lot of satisfaction too. With the, literature, you did the master's in crime writing, what's involved in that and also in the PhD, because I'm interested to find out, once you've done your PhD, what are you going to do? Cause that's a big time commitment you've put in. Lisa-Marie Cabrelli: That's a really good question. And the answer is, I don't know, I have some ideas, but, like I said before, I've run my life based on processes and my ultimate life planning plan. And as part of my ultimate life planning plan, I have some what I call ultimate wise, which are some basic things that I know that I want out of life. And so every time I start to do something, I make sure that they are aligned with the basic things that I, that my basic wise, the things that drive me. And sometimes there are multiple options. The PhD was a big time commitment. I have discovered that academia [00:23:00] is not something that I would enjoy, long-term. You talked a little bit about thinking more deeply and that's absolutely true, but in another way, it's also restrictive. I've found that I'm more of a, I'm way too interested in too many things to be an academic.
Nigel Rawlins: I think we actually saw that on one of your Twitter things, you were struggling to choose what you wanted to concentrate on. I saw that straight away and I'll think, gee, if you could see the variety of books that I read, that just so many different subject areas, rarely business. I run a marketing services company, rarely do I read a business book. and that's, what's so exciting. And that's what, that's probably the loveliest thing about being in control of your life. Like you are. Obviously when you finishe the PhD, you can maybe go across some of those areas. You're just going to see what happens and you can, which is the best place to be. And I think that's something we've got to encourage with. for a lot of women is to be in that position where you do have some choices and you do have a choice about lifestyle.[00:24:00] Is there anything else that you could think that maybe would be of interest that we could talk about here? Lisa-Marie Cabrelli: Just talking about,the, having women having choices for their lifestyle. I just want to make the point that when people first saw us living in The Bahamas and traveling and doing, because we basically were nomadic as well for the, between leaving The Bahamas and actually moving to Scotland. We lived all over the world. and people look at that life and they think. I could never do that because I don't have enough money. And I just want to make the point that money is the least of everyone's problems. Again, qualifying that as if you are, a middle-class white or, you don't have any of the restrictions that many people have. But it basically, if you're in a corporate job or if you're capable, of starting something for yourself, money is the least of your problems. You do not need as much money as you think in order to do exactly what you want and [00:25:00] have the time to do what you want and have the, the freedom to do exactly what you want. You do not need as much money as you think you need. And I actually have exercises that show people how. You can go through what you have and realize that you don't need as much money. But it's scary, because people think that money is the solution to everything. And so that's the message like, if you, to your clients, like I would give to these older women, like you don't need as much as you think you need. Don't think about the money first. Think about what you want to do first. So one of my things for my coaching, I used to say is make your business work for you and don't spend your life working for your business.
Nigel Rawlins: Yes, exactly. No, I think that's really sensible and I think that's the first thing. How much do we need? And you're right about middle-class lives. In Australia, my age group often own their own homes, they often have little debt. The biggest danger is that they may have a well-paying job that gives them some status and stuff like that, but they don't need all that money if they have less debt. The other thing about some of the [00:26:00] countries to live in now, you're in Scotland is that we have a free health system. And I think that's a very important because in America they don't. and that can be very dangerous if you're self-employed there. Because you may have no hospital coverage or health coverage, whereas in Australia, we do, I think in Ireland and Europe, I think they do. And definitely in England, they do. So that's often, the backup that we all need. Lisa-Marie Cabrelli:You're right. That's a huge, issue for Americans. So it is a huge kind of restriction to starting your own thing. That has to be part of your budget. You can get rid of that.
Nigel Rawlins: That's the scariest thing. I think we've just about covered everything you've done pretty well. All right, let's talk about books. Obviously, if you're studying your PhD,you've got some set texts and books and readings that you have to do. What do you read for your leisure or pleasure? Everything and anything I can get my hands on. No, I'm a huge fiction reader. And one of the real struggles for me as in this [00:27:00] PhD is that I haven't had as much time as I would usually have to read fiction. I love every kind of fiction. So as part of my crime writing course, I obviously read a lot of crime fiction, which I love and I really enjoyed. I read as for my PhD, I'm writing a dystopian novel. so I read a lot of dystopian. As my fun writing, what I wrote before I went back to school. I write romcom, women's fiction Chick Lits stuff, that I really love writing because it's fun and it's easy. And I like to write that, and I like to read that. I read anything. I love, any of the most popular literature that's out. Everything. I read anything I've got this terrible habit of buying so many books that it's ridiculous, mainly non-fiction. But I use my Kindle to read fiction. and I've got a terrible habit of buying fantasy and stuff like that. But I've been getting so sick and tired of the simple stories and then some of them have got 10 books in [00:28:00] the series. By the time I get to number three, I'm thinking, no, I'm not going to buy any more. Are you finding some of the stories that are a bit simplistic or, is that normal nowadays that, what most people read. Lisa-Marie Cabrelli: I think that there are markets for both. So as part of my research for my PhD, I am specifically focused on popular fiction. So although I'm looking at a lot of literary theory, and how, literary study has impacted the role of the author, which is what my PhD is focused on. I'm looking at it specifically within the realm of popular fiction and there's not much, literary theory and critique about, popular fiction until very recently. So I think that what you might be seeing is this movement that I kind of address in my PhD, towards, serving the common reader. Common, not in a derogatory term, but common in the most average common reader. What a lot of authors have identified is [00:29:00] that there is a huge marketable space for writing the kind of fiction that you're talking about, which is what I call Netflix fiction. Which is you just get to the end of the book and you just want to read the next novel. And that is actually what a lot of people like to read. Now, that doesn't mean that because there's a lot of that out there that, number one, it's not good because, there's a lot of really great, series, with complexity in fantasy and science fiction. And number two that it's taking over the world. So there's not still room for really clever, complex, interesting, challenging literature. There's room for both. But I think what's happening is because this kind of Netflix niche literature is so widely available, that folks are starting to read that. And I'm thinking that's the only thing. You know that is available and is out there. But I think there is still really, yes, there's a lot of junk fiction out there right now.
Nigel Rawlins: I buy it, but I'm thinking, no, I'm not going to [00:30:00] do it again. So I must admit I read something that was what was complex and very interesting. And I think it's become a best seller is How To Kill Your Family. I don't know if you've come across that book, but I was quite shocked. It was a crime novel, by a female protagonist. That one I found interesting. Lisa-Marie Cabrelli:Oh, I have to write that one down. Have you read any, have you read any Tana French? She, is Irish, American, I think, she lives in Ireland and she writes crime fiction. But she writes literary crime fiction. Her books are so well written. You're reading these books and you just have to stop and think about the prose.. So she's a crime fiction novel where the story is great. It grips you. It's the same sort of, intensive storyline, but the prose is absolutely beautiful.
Nigel Rawlins: I think the other one I'm reading at the moment is Colm's book about Thomas Mann. The Magician. I think it's called. I think he's Irish as well. That's just come out here and I've got that one [00:31:00] on my Kindle, but I'm reading about five different ones and one on vampires. Lisa-Marie Cabrelli:Ah, yeah, you got to get a vampire book in there somewhere.
Nigel Rawlins: It's terrible. Alright. that's fabulous now. how are people going to keep in touch with you and find out more about you? Yeah, they could go to my website, which is laptop, life Lisa and that's usually where I'll put things that I'm doing that are new. I'm not very like super. If I had left my company and become a proper like business woman, if that was what my goal was, I would be better at branding and making people aware of my brand. But, I don't spend as much time on that. So if people want to see what I'm doing next, it's probably gonna end up on that website, laptop life Lisa. If people are interested in Roam, I tweet mostly exclusively about Roam. So that if you're interested in Roam Research, you can find me on Twitter again at laptop Life Lisa. If you are interested in my travels, which are pretty, then Instagram is the place to find me because I posted all my [00:32:00] travels on Instagram at laptop Life, Lisa, and yeah, those are the locations. Lisa-Marie Cabrelli:And also, if you want to learn more about the courses, the Roam courses, it's Roam for results.com yes, no, I'll put all these in the show notes. I think those are very important. So anyone who's really interested in really systemizing how you take notes and using them and bringing them back out that your courses have really for that they're very practical. So I would highly recommend them. So thank you, Lisa. This has been a wonderful conversation. Thank you very much for making the time to talk to me. and. Up and at them. I think that's what you say in your course, isn't it?
Onwards and Upwards:Onwards and upwards. I forgot it, but yes, it's always in the back of my mind hearing you say that when you finish your course, thank you very much. And we'll talk to you soon. Thank you. It was really nice to speak to you.
Nigel Rawlins: I hope you really enjoyed this interview today with Lisa. She's highly talented. And I think she's got a lot to offer women entrepreneurs. And women in business. And I think her Roam research course, if you're really interested in writing and [00:33:00] things like this is well done. So please have a look at the show notes. Because there's lots of links there for Lisa's stuff, including, some of her novels that she's written. So thank you again for listening and I look forward to you becoming a listener in the future.
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